About Us

The Brand

Taking over wardrobes across the world, one babe at a time, White Fox is a bold, fashion-forward brand with a dream-big attitude.

And our mission is simple, to promote powerful babes across the globe and inspire girls everywhere to be exactly who they want to be.

Whatever your style, whatever your vibe, it’s important to us that you feel unapologetically yourself. And that’s why we’ve carefully designed and created your dream wardrobe, exclusively here in Australia, to keep you doing you, whilst always looking on trend.

The Story

Throwback to 2013 where it all began with co-founders, Georgia & Daniel, hustling in true start up style, with stock filling up their home.

Harnessing the power of social media and influencer marketing ahead of the game, they quickly built a brand destined for success and in no time began impacting markets across the globe with in-demand products and an eye for what works.

Flash forward to 2020, in our dreamy new Sydney HQ, Georgia & Daniel have proven White Fox has what it takes to dream big.

Now, with over 1.3 million followers on Instagram, luxe showrooms in Sydney & LA and celeb fans across the world, White Fox is flying full speed ahead - with no plans to slow down.

The Product

We design everything exclusively in-house to make sure you stand out for all the right reasons. From custom designed White Fox prints to celeb-loved styles, our talented team works hard to produce a wide selection of trend-led products at a price our babes can afford.

And we never compromise on quality. From perfecting product fit across our entire range to sourcing fabric that won’t fail you - we have a specialist in-house team working to ensure our products always deliver and, most importantly, last.

From trending collections and must-have basics to our in-demand collaborations, we’ve created a diverse range of clothing (including a brand new unisex collection) to make sure you always stay ahead of the game.

We are also committed to understanding our supply chain and ensuring all clothing is manufactured to the highest possible standards. To us, looking good and doing good come hand in hand - so we are continuously striving to do better and aim to promote safe, lawful, humane and ethical manufacturing.

The Babes

Meet the girls who inspire us on the daily. From our amazing customers and brand partners to our girls in White Fox HQ, we are dedicated to empowering unstoppable babes everywhere.

It’s about being yourself no matter what, so we choose to work with girls who promote the same message. We want our White Fox babes to relate to our customers and love the brand as much as we do.

Show us your #whitefoxoasis on Instagram and join our ever-growing White Fox Fam 💕